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Strategy and Planning
Strategy
A well-defined strategy brings clarity, focus and commitment to your team and business. We will help to develop your new strategies, or your existing business to address new markets, sectors and customers, including
- reviewing and developing existing and new business strategies that address your market and proposition, together with the finance and organisation, marketing and operational strategies
- understand your market, competition, customers and their buying, to improve positioning, proposition and performance
- enhance product, ranging and pricing to improve the proposition
Research and Planning
We can assist you to appraise your existing plan or to develop and implement comprehensive business, or development and project plans. We will work with you to
- research and establish feasibility and viability as a precursor to new strategies, markets or projects
- define financial and database targets and growth rate
- better understand your market to determine opportunity, barriers and risks
- define your proposition (customer, range, price, USP)
- define your customer experience (offline & online journey, guarantees, promises)
- define your multi channel marketing strategy (customer acquisition & retention, ROI)
- define the infrastructure and processes (back office, call centre, warehouse & fulfilment, ecommerce & systems, in-house vs. outsource)
- establish investment required, and evaluate the risk
- develop the financial and implementation plan (assumptions, projections & cashflow, organisation, schedule)
We recommend a collegiate process to develop strategy with key individuals and partners, to achieve ownership and commitment. An outside guide or mentor, such as Direct Consult, adds value as a moderator, sounding board and mentor, an experienced and an independent fresh view, and provides the all important and oft forgotten reality check.
Times are tough and, in our opinion, proposition is always a good place to start. Proposition must be clearly defined, clearly communicated, cogently assembled, attractively and efficiently navigated, consistently priced and efficiently delivered – a lot to achieve.
