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Multi Channel Direct Marketing and Ecommerce
As a multi channel strategy becomes common, often essential, to all retailers, customer recruitment is tougher and customer retention increasingly the only source of profit. Profitable offline recruitment is rare and online recruitment is difficult to achieve in volume. We can assist in planning balanced integrated campaigns and how better to measure and understand results and help you to
- define your marketing strategy, the multi channel mix, and growth rate
- better understand your customer, his lifetime value and define the affordable cost of customer acquisition
- plan multi channel campaigns with a balance of targeted and broadcast online and offline media and activity
- better understand your database to optimise database efficiency and profit
- select agencies and ecommerce providers and technology
- implement catalogue planning and analysis to improve range and pricing, optimise pagination, and to improve efficiency and profitability
- improve the ecommerce journey to maximise conversion and order value
- plan email offers and communications
- review production and distribution costs (creative, origination, web, print, enclosing, post alternatives)
An external review of your current marketing activity will invariably identify a number of quick wins, undeveloped opportunities and short and medium term improvements. Ecommerce, and especially - we often find - email marketing, may not be delivering its potential, and in some organisations is the responsibility of IT department, whereas we would suggest it might benefit from integration with marketing.