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Buying, Merchandising and Direct Despatch. Catalogue Product and Design
Effective Buying, Merchandising and Catalogue development owes more to expertise and science than to creative. We will work with you to improve sales and profitability.
Buying and merchandising
- improve margins by consolidating suppliers and bulk buying
- supplier terms, stockturn, and inventory management
- evaluate Direct Despatch to improve cash, and eliminate overstocks and write offs
- maximising AOV with group offers, up sell and cross sell
Catalogue product and design
- creative design to match audience, media and range
- indexing, range and page planning and category analysis
- merchandising correctly, as with management of retailers position and shelf space, requires space analysis of previous catalogues as well as managing inventory and post sales performance to determine true product performance
How many pages and how many products per page? Catalogue hot spots and heroes? Voice and tone? How and where to upsell? Effective pagination is as much financial as creative and must be based on square inch analysis of page space. We can review and guide you through these processes and leave you with a set of rules and formulas to help you again and again.